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​Targeted marketing

We collect data about your contacts and communication with us, your purchases and your use of our services, including digital services, such as the Neste mobile app and website, based on our legitimate interest, for the following purposes:

  • To better understand usage trends among customers
  • To improve the customer experience 
  • To further develop our services and products in response to customers’ interests and needs
  • To provide our services and products

We analyze and compile statistics about our customers’ use of services and products. We also collect data about your actions when you receive our marketing messages. This includes data about the links you open and how many times you open them, as well as your purchases and other actions on our site (see also “Cookies”).

Based on the data we have collected, we create a profile that describes you as a customer as accurately as possible, to categorize you into various segments according to your total annual purchases, your purchase frequency or the product range you use, for example. This creates added value: you will get better services  and products and will receive marketing messages that better meet your needs.

It also enables us to better meet the constantly changing needs and wishes of customers. Our targeted marketing varies according to the customer.

You are always entitled to request information about your profile and the personal data and categories of data on which it is based. In addition, you are always entitled to refuse to receive messages of this type.

We do not engage in profiling that would produce legal effects or other significant effects concerning you, as described in the EU General Data Protection Regulation.