6 December 2017 at 9 am. (EET)
The campaign video by Neste and Ponsse reached 100,000 views in just 32 hours - stakes and the donation for Finnish work raised
To celebrate Finland's 100 years of independence and Finnish work, Neste and Ponsse released a new version of Finlandia, the symphonic poem composed by Jean Sibelius on 4 December 2017. The video is part of Neste's campaign for Finnish work. The target, 100 000 views, was reached in just 32 hours. Therefore Neste wants to broaden the scope of the campaign and challenge other companies to join in on the effort.
"We would like to thank everyone who has watched the video and we are extremely happy about how quickly people have taken this campaign to heart. Finnish work and taking pride in one's work are clearly important themes for many of us. Therefore we want to raise our stakes in this campaign and challenge other companies and organizations to donate to this cause, too. Our target is to double our donation to the campaign given that a million people will watch the video. Our primary goal is that this campaign would make it possible for the unemployed people to take jobs also further from their homes," says Mika Hyötyläinen, Vice President of Marketing for Marketing & Services business area at Neste.
The campaign, Finlandia by Forest Machines, will run until the end of the year 2017. The sum to be donated will increase each time someone watches the video after the first 100 000 views, up to EUR 40,000. The initial sum of EUR 20,000 promised by Neste has already been achieved. The Finnish National Organization of the Unemployed, Työttömien keskusjärjestö ry, has joined the campaign as an official partner, and the donation will be made together with the organization in January 2018.
Director, Corporate Communications
More information: Mika Hyötyläinen, VP Marketing, Marketing & Services, Neste, tel. +358 (0)10 458 4132
Hashtag of the campaign: #tributetofinnishwork
Finlandia by Forest Machines - a Tribute to Finnish Work
Press Release: Can you play Jean Sibelius's Finlandia with forest machines? Neste and Ponsse join forces in a campaign for Finnish work
Työttömien keskusjärjestö ry
Finlandia by Forest Machines - a Tribute to Finnish Work in brief
Neste and Ponsse released a new version of the symphonic poem Finlandia composed by Jean Sibelius, performed by forest machines. The arrangement of the piece, called Finlandia by Forest Machines - a Tribute to Finnish Work, comes straight from the deep woods of Savonia in Finland.
Partners in the video production include the social media agency Kurio, the No-Office production company, and the communications agency Miltton. More than 300 video clips and nearly 1,000 audio clips were used, originating from three forest machines lubricated by Neste and fueled by Neste MY Renewable Diesel(TM). The video was starred by professionals of the forest machinery Marko Karhu (forester), Anne Räihä (driver), Hannu Liikanen (driver), Tarmo Juntunen (driver) and Janne Oldenburg (sound recordings).
Neste in brief
Neste (NESTE, Nasdaq Helsinki) builds sustainable solutions for the needs of transport, businesses and consumers. Our global range of products and services allows customers to reduce their carbon footprint by combining high-quality and low-emission renewable products and oil products to tailor-made service solutions. We are the world's largest producer of renewable diesel refined from waste and residues, and we are also bringing renewable solutions to the aviation and plastics industries. We want to be a reliable partner whose expertise, research and sustainable practices are appreciated worldwide. In 2016, Neste's net sales stood at EUR 11.7 billion, and we were on the Global 100 list of the most sustainable companies in the world. Read more: neste.com