Journey to Zero
11.11.2019

Extreme weather dunks raise awareness for climate change

Extreme weather events have increased over the past decades as a result of global warming. However, many of us still have a hard time understanding the connection. Neste and NBA star Lauri Markkanen have created climate dunks to help spread awareness on how the climate crisis can be linked to the increase in severe weather conditions. The dunks will be launched in cities that have a history of extreme weather. Help raise awareness about climate change by sharing the dunk videos on social media. 

 

 

Blizzard

The climate crisis increases the frequency of extreme snowfall. Warmer temperatures caused by heat-trapping greenhouse gases hold more water, and storms supplied by increasing moisture result in heavier snowfall. The warming Arctic is one of the largest causes of more frequent blizzards.

Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #ClimateDunks in Neste's Journey to Zero initiative
Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #ClimateDunks in Neste's Journey to Zero initiative

Hurricane

Warmer ocean temperatures and higher sea levels result in more extreme hurricanes. Warmer air leading to evaporation and larger amounts of precipitation provide more fuel for hurricanes to develop. The frequency of intense hurricanes has increased over the past two decades.

Flash flood

As the climate crisis continues to provoke sea level rise and increased rainfall, more communities are finding themselves flooded. Flash floods bring destruction to every state and will only get worse. Stronger storms, heavier precipitation and higher sea levels all contribute to flash floods that result in vast property damages and at their worst, losses of lives.

Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #ClimateDunks in Neste's Journey to Zero initiative
Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #ClimateDunks in Neste's Journey to Zero initiative

Heat wave

Heat waves are about 7.2°F (4°C) hotter than a century ago. As average temperatures rise due to the climate crisis, heat waves have become more frequent and severe. Extreme heat is one of the leading causes of weather-related deaths in the United States.

Wildfire

As the climate crisis progresses, temperatures keep rising at an accelerated pace. Dry lands become ideal smolder spots. As drought and heat continue, explosions like wildfires become more common.

Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #Climatedunks in Neste's Journey to Zero initiative and visiting nolla cabin
Lauri Markkanen and Neste collaboration to raise climate change awareness with the campaign called #DontChoke in Neste's Journey to Zero initiative

Journey to Zero is Neste’s initiative for a better future. Together with our partners, we want to bring forth solutions that drive the world towards a climate neutral world, creating an all-round better tomorrow.

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