NBA player Lauri Markkanen on campaign #DontChoke: Building a cleaner future is a team effort
#DontChoke - Journey to Zero project
We’re all responsible for building a cleaner world for future generations. All it takes is making simple everyday choices, but just like on the court, the biggest accomplishments are a team effort.
- Lauri Markkanen, NBA player
This ball matters
The surface of this ball is covered by the global heat map, a graphic representation of the heat waves that have swiped over the world during the past year. The average temperature of the earth has already risen by an entire degree Celcius, whilst, in their latest report, IPCC set the absolute tipping point at 1,5°C. If global warming surpasses the critical 1,5°C (34,7°F) limit, the consequences could be catastrophic: rising sea levels, withering coral reefs and above all, melting of arctic ice. The world is clearly in danger, but the game is not over yet. Now more than ever, is the time for decisive action. The ball has been designed by American artist Kickstardomis, known for customizing the shoes of several NBA players. It is a valid reminder of the fact that something must be done immediately – 2018 is becoming one of the hottest years of all time.
Lauri's responsible choices
FOOD: To me it’s important that food is both healthy and produced sustainably. Being an athlete doesn’t mean I can’t make better choices. To minimize my carbon footprint, I’ve stopped consuming red meat, and primarily eat ecologically produced food.
Energy: Directing energy into the right stuff is important, for me it’s sports and time with my family. I try to minimize energy consumption at home by turning off unnecessary lights and not letting the tap run when it’s not needed.
Traveling: I travel a lot, but I try to do it as responsibly as possible. I use public transportation whenever possible and drive an electric car. I wish renewable aviation fuels would be adopted widely soon, because flying causes a lot of emissions.
Nature: I’ve been raised to appreciate nature. Now that I live abroad I’ve learned to appreciate the environment we have in Finland even more. Seasons are important to me, but climate change is a real threat to them – if we do nothing, we might not be able to enjoy them in the future.
Consumption: I do my best to only buy what I need, and recycle a lot. At home in Chicago we recycle everything we can and try to minimize the waste our family produces. Recycling is an extremely easy way to minimize your carbon footprint.