NBA player Lauri Markkanen on campaign #DontChoke: Building a cleaner future is a team effort
#DontChoke - Journey to Zero project
We’re all responsible for building a cleaner world for future generations. All it takes is making simple everyday choices, but just like on the court, the biggest accomplishments are a team effort.
- Lauri Markkanen, NBA player
Working towards mutual goals
Global warming and overburdening our planet are some of the biggest challenges for our times. Both can be restrained by choosing sustainable alternatives, and making responsible choices in everyday life.
Recent father and NBA player Lauri Markkanen is taking concrete climate action with Neste. Every action, no matter how small, is a step in the right direction. All actions are more than necessary, because together we can build a more sustainable tomorrow for future generations. Follow Lauri’s example and make your own climate pledge with #dontchoke.
Lauri Markkanen held his first ever Q&A session at the Nolla cabin
We invited NBA star Lauri Markkanen to the Nolla cabin to explore a zero emissions staycation as an alternative to faraway travel destinations. Besides relaxing in the middle of the most beautiful Finnish nature, Lauri got to answer followers’ questions on his career, life and sustainable pledges on social media. Click to read Lauri’s latest updates.
READ MORE: Lauri Markkanen held his first ever Q&A session at the Nolla cabin
“We’re all responsible for building a better world for future generations. To me, it was a huge change to come over and play for the NBA like my idols. Whatsmore, becoming a father was even more significant and I see the future in a completely different way now. In addition to playing, I now need to take care of providing a safe and clean environment for my child – just like the one I grew up in.
Our planet is in danger and I can’t stand by and watch it get destroyed. The actions and choices I make to decrease my personal carbon footprint and contribute to the environment’s well-being, are my way of securing a better future for us all. All it takes is making simple everyday choices, but just like on the court, the biggest accomplishments are a team effort.”
Lauri Markkanen
#Dontchoke
This ball matters
The surface of this ball is covered by the global heat map, a graphic representation of the heat waves that have swiped over the world during the past year. The average temperature of the earth has already risen by an entire degree Celcius, whilst, in their latest report, IPCC set the absolute tipping point at 1,5°C. If global warming surpasses the critical 1,5°C (34,7°F) limit, the consequences could be catastrophic: rising sea levels, withering coral reefs and above all, melting of arctic ice. The world is clearly in danger, but the game is not over yet. Now more than ever, is the time for decisive action. The ball has been designed by American artist Kickstardomis, known for customizing the shoes of several NBA players. It is a valid reminder of the fact that something must be done immediately – 2018 is becoming one of the hottest years of all time.
Lauri's responsible choices
FOOD: To me it’s important that food is both healthy and produced sustainably. Being an athlete doesn’t mean I can’t make better choices. To minimize my carbon footprint, I’ve stopped consuming red meat, and primarily eat ecologically produced food.
Energy: Directing energy into the right stuff is important, for me it’s sports and time with my family. I try to minimize energy consumption at home by turning off unnecessary lights and not letting the tap run when it’s not needed.
Traveling: I travel a lot, but I try to do it as responsibly as possible. I use public transportation whenever possible and drive an electric car. I wish renewable aviation fuels would be adopted widely soon, because flying causes a lot of emissions.
Nature: I’ve been raised to appreciate nature. Now that I live abroad I’ve learned to appreciate the environment we have in Finland even more. Seasons are important to me, but climate change is a real threat to them – if we do nothing, we might not be able to enjoy them in the future.
Consumption: I do my best to only buy what I need, and recycle a lot. At home in Chicago we recycle everything we can and try to minimize the waste our family produces. Recycling is an extremely easy way to minimize your carbon footprint.
