17 January 2017 at 4 pm. (PST)
Neste rebrands its renewable diesel to Neste MY Renewable Diesel in North America
Neste announced the rebranding of its Renewable Diesel fuel today in San Diego, California during its customer seminar and appreciation event. Neste replaces its "Neste Renewable Diesel" and earlier brand name "NEXBTL" with "Neste MY Renewable Diesel" brand name. Simultaneously, Neste also updates other names in the renewable product family to "Neste MY" brand names. Neste continues the use of NEXBTL name to identify its proprietary technology and process for production of Neste's renewable products. The name change will go into effect immediately and will be implemented throughout this spring.
Neste MY Renewable Diesel is a low-carbon drop-in renewable diesel fuel enabling up to 80% lower greenhouse gas emissions throughout the life cycle of the fuel compared to conventional petroleum diesel.
"We are very excited to have announced our new brand name. It will clearly differentiate our high quality drop-in renewable diesel from other diesels on the market today. This will also further strengthen our renewable diesel offering in California with our partners. Now our customers can make their renewable choice by using Neste MY Renewable Diesel," says Jeremy Baines, VP sales North America.
"The business for renewable products is on the rise, and the market is global. We want our customers around the world to know Neste MY products as a range of solutions to reduce their emissions," says Kaisa Hietala, EVP, Renewable Products Business Area.
The use of Neste MY Renewable Diesel does not require any modifications to vehicles. It is fully compatible with existing diesel fuels so it can be refueled in any blending ratio. The properties of Neste MY Renewable Diesel are better or identical to the world's best petroleum diesel fuels, and have a smaller environmental load. Thanks to its top qualities, the fuel ensures a clean combustion while it also reduces noise and local emissions. Its properties are well-suited for all weather conditions and the motorist does not have to fear any fuel-related problems even in the coldest winter temperatures.
Production of Neste MY Renewable Diesel is based on Neste's proprietary NEXBTL technology which can be used for producing premium-quality renewable diesel and other renewable products from almost any waste fat or vegetable oil. The raw material selection available for Neste's renewable diesel has been successfully expanded to include more than 10 raw materials. The company is engaged in continuous development work to further expand the raw material base.
Solutions to customers
Neste's renewable diesel is already extensively used in California, among others, where it helps cities and counties to reduce greenhouse gas emissions from traffic. Fleets that use Neste's renewable diesel include, amongst others, San Diego, San Francisco, Oakland, Walnut Creek, Carlsbad and the County of Sacramento.
Companiessuch as Google and UPS have also been reducing their carbon footprint with Neste MY Renewable Diesel. Neste MY was also used for producing low-emission energy for Super Bowl 50 fan city.
Director, Corporate Communications
Benefits of Neste MY Renewable Diesel
More information: Tuija Kalpala, Commercial Development Manager, Neste US, Inc. tel. +1 832 840 4707
Neste MY Renewable Diesel in brief
Neste MY Renewable Diesel is classified as Hydrotreated Vegetable Oil (HVO) and it should not be confused with traditional biodiesel (FAME). Neste MY Renewable Diesel is a premium-quality product and it can be used in any blending ratio or as such in all diesel engines. Read more about the difference between renewable diesel and traditional biodiesel.
Neste in brief
Neste (NESTE, Nasdaq Helsinki) builds sustainable options for the needs of transport, businesses and consumers. Our global range of products and services allows customers to lower their carbon footprint by combining high-quality and low-emission renewable products and oil products to tailor-made service solutions. We are the world's largest producer of renewable diesel refined from waste and residues, and we are also bringing renewable solutions to the aviation and plastics industries. We want to be a reliable partner whose expertise, research and sustainable practices are widely appreciated. In 2015, Neste's net sales stood at EUR 11 billion, and we were on the Global 100 list of the 100 most sustainable companies in the world. Read more: www.neste.us